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KMID : 1002520170110020029
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Korean Journal of Health Service Management
2017 Volume.11 No. 2 p.29 ~ p.42
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The Effect of Hospital Social Responsibility Activities on Organizational Commitment and Hospital Value and the Mediating Effect of Organizational Commitment : Focused on the Perception of Hospital Administrative Practitioners
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Heo Jong-Hun
Jang Won-Hyuk
Kim Jeong-Eun
Ryu Hwang-Gun
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Abstract
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Objectives : This study aimed to identify the impact of social responsibility(CSR) activities by the hospital on the organizational commitment and value of the hospital by the internal members, to recognize the importance of staff carry out social responsibility activities effectively in the relevant departments, and use planning as a vital element or establishing a long-term hospital management strategy.
Methods : Data were collected from 800 the administrative practioners of the hospitals in 200 hospitals nationwide. A structured questionnaire was used to measure the research variables using a 5-point Likert scale. The final sample consisting of 230 was analyzed using SPSS.
Results : It was found that economic, legal, and charitable CSR have a statistically significant effect on organizational commitment and value of hospital
Conclusions : The results suggest that hospitals should a fulfilling the obligation to abide by the norms and rules to be strictly observed, social services and charitable activities for the community are a strategy to increase the organizational commitment and hospital value in the long run. These activities should be actively pursued in a way that is sustainable and long-term so that they can improve to management performance.
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KEYWORD
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Corporate Social Responsibility, Organizational Commitment, Value of the Hospital
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